Too often, founders fail to ask the most basic questions about their company - Who are we? And Why do we matter? - before they leap right into branding.
Join Henry Hwong, Cunningham Collective's CMO, Positioning, Brand Strategy, Marketing, Product Strategy and Innovation lead for a discussion about the importance of a strategic brand and position and how a company must first know itself (establish a position) before it can express its identity (execute its branding).